This week at the Business Academy: Middle East briefing and more

Here’s your weekly round‑up from the Business Academy, packed with expert guidance, free learning and practical tools to help you work smarter and move your business forward. Plus, don't miss our timely Middle East briefing tomorrow on risks and opportunities for your business. 💼Running and growing a business 🌍️Selling overseas 💻Digital skills Explore our full events calendar

Running and growing a business

Aligning exhibitions to your business growth plan Tuesday 5 May | 10:00 - 11:00 Learn how to approach exhibitions as a strategic business decision rather than a marketing tick-box.

Selling overseas

Current situation in the Middle East: Risks and opportunities for business Tuesday 5 May | 11:00 - 12:00 A practical briefing on geopolitical, security and economic developments in the Middle East and Pakistan, and their implications for business risk and decision‑making.

Strategy to success: A practical guide to trading with India Wednesday 6 May | 10:00 - 11:00 Understand key opportunities and challenges, strategies for successful market entry, and effective business structures in India.

Partner event: Digital product passport workshop Thursday 7 May | 10:00 - 12:00 | London Delivered by our partners, Santander, join an interactive, in-person workshop focused on the Digital Product Passport and its impact on real world trade.

Digital Skills

Transform your marketing with AI Thursday 7 May | 10:00 - 11:00  Unlock the AI tools and tactics modern marketers are using to scale content, personalise journeys, and drive results. ℹ️ Remember that if you can't join a live event, as long as you sign up you will have access to a recording of the session in your Business Academy account for up to 4 weeks after.

Business Academy Team | Department for Business and Trade