The LGBTQ+ Market Is Worth $1.4 Trillion — and Pink Media, our member, Just Released the Guide Brands Need to Understand It

 

	Forwarded this email? Subscribe here for more The LGBTQ+ Market Is Worth $1.4 Trillion — and Pink Media Just Released the Guide Brands Need to Understand It Pink Media / Matt Skallerud May 13   READ IN APP   Welcome to LGBTQ+ Market Updates Don’t recognize this sender? Unsubscribe with one click Pink Media / Matt Skallerud recently imported your email address from another platform to Substack. You'll now receive their posts via email or the Substack app. To set up your profile and discover more on Substack, click here. Hello and Happy Pride Month 2026 from the #ILoveGay Network! If you’ve ever sat in a meeting and had to make the case for why LGBTQ+ marketing matters — or if you’ve ever wondered just how big this market really is — Pink Media has you covered. The 2026 LGBTQ+ Marketplace Guide is here, and it’s available as a free download right now at PinkMedia.LGBT. No form to fill out, no signup required. Just grab it, share it with your team, and let the numbers do the talking. LGBTQ+ Market Updates is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Upgrade to paid And the numbers? They are remarkable. $1.4 Trillion. Let That Land for a Moment. U.S. LGBTQ+ consumers represent an estimated $1.4 trillion in annual purchasing power. That’s not a niche. That’s not a side audience. That is one of the most economically powerful, brand-loyal, and digitally engaged consumer segments in the entire U.S. economy — and it’s still being underestimated by brands that haven’t done their homework. Here’s a quick snapshot of what the 2026 guide lays out: 30 million+ LGBTQ+ adults in the United States 7.6% of U.S. adults now identify as LGBTQ+ 87% of LGBTQ+ consumers use social media daily 70% of LGBTQ+ consumers actively prefer brands that show up as authentic allies — year-round, not just in June Growing influence of LGBTQ+ creators over traditional media channels Rising expectations for consistent brand engagement well beyond Pride Month That last bullet is the one that should reshape any brand’s marketing calendar. LGBTQ+ consumers are watching — 24/7, 365 days per year. They notice who shows up, who stays, and who quietly disappears on July 1st. And they make purchasing decisions accordingly. What’s Inside the Guide The 2026 LGBTQ+ Marketplace Guide is Pink Media’s flagship annual research publication, built on 30+ years of tracking this market. The 2026 edition covers all the fundamentals that brands, agencies, and media planners need to make confident, informed decisions. Inside you’ll find LGBTQ+ demographic data and community size trends across the U.S.; consumer spending breakdowns by category — travel, retail, health, dining, entertainment; digital media habits and platform preferences across social, streaming, and mobile; Pride season and year-round engagement patterns; corporate DEI and LGBTQ+ support trends in 2026; and ready-to-use statistics formatted for pitches, press inquiries, and campaign briefs. Think of it as your LGBTQ+ marketing foundation — the baseline data every campaign brief should start from. This Is Just the Beginning — More Deep-Dive Reports Are Coming One thing Matt Skallerud is clear about: the 2026 Marketplace Guide is designed as a high-level starting point, not an endpoint. Pink Media is developing a full series of sector-specific deep-dive reports — covering digital media, mobile apps, social platforms, streaming, events, print, travel, health and families, B2B, and regional markets across North America, Europe, Latin America, and Asia-Pacific. Each of those reports will be available as a $9.95 PDF, or accessible via subscription through Matt’s Substack. The 2026 Marketplace Guide is free — and it’s already worth bookmarking and sharing. Why Authentic Engagement Beats a June Ad Spend Every Time “The LGBTQ+ market is no longer a niche — it’s a major economic and cultural force,” said Matt Skallerud, President of Pink Media. “Brands that understand how to engage authentically and consistently will have a significant advantage in 2026 and beyond.” That 70% brand loyalty figure tells the whole story. LGBTQ+ consumers don’t just respond to brands that show up — they remember them. They recommend them. They advocate for them in their communities, online and off. But that loyalty isn’t rented with a rainbow logo in June. It’s earned through authentic, consistent, year-round engagement with the platforms, creators, and communities where LGBTQ+ people actually spend their time. That’s the model Pink Media and the #ILoveGay network have been built on since 1995: BROADER yet more TARGETED LGBTQ+ outreach, delivered 24/7, 365 days per year. Not a seasonal campaign. A community relationship. Download It Free — Then Share It The 2026 LGBTQ+ Marketplace Guide is available right now, at no cost, at PinkMedia.LGBT. Download it for yourself. Send it to your brand partners. Hand it to your agency. Pass it to the client who keeps asking you to justify the LGBTQ+ marketing line item in the budget. Let the $1.4 trillion do the work. Download the 2026 LGBTQ+ Marketplace Guide — Free at PinkMedia.LGBT The data is in. The community is here. The only question is whether your brand is showing up. #ILoveGay LGBTQ+ Market Updates is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Upgrade to paid You're currently a free subscriber to LGBTQ+ Market Updates. For the full experience, upgrade your subscription. Upgrade to paid   Like Comment Restack   © 2026 Matt Skallerud 1636 N. Cedar Crest Blvd. #217, Allentown, PA 18104